About The Chic Stylist

About The Chic Stylist

Julie Daniel

Who is the Chic Stylist?

Julie Daniel is the founder of The Chic Stylist, a Kent based Personal Branding & Style Coachingservice to professional clients in London and the South East.

Julie, formally a Senior Executive in the corporate Civil Service, made the life changing decision in her thirties to follow her passion.  She launched her own business to help clients transform their lives through the combination of powerful confidence coaching and the art of personal styling.

Julie fully appreciates the connection between the mind and body and that the inner and outer self powerfully affect each other. By offering a truly holistic, confidence-boosting style service, she inspires clients to improve their self-image and mindset, exploring beyond the surface layer.

Julie says

“My corporate career gave me a full appreciation of why personal branding and projecting the right image is so important to making the right impression, feeling super confident and being very successful in not just a professional career but in personal everyday life”

Professionally trained and certified by The Style Coaching Institute™, Julie has proficient NLP Coaching skills from training with The NLP School and is a member of the international StyleMeDivine Business Academy™. With more than 15 years personal styling experience she has proudly witnessed individuals exude greater confidence, more presence and express their best, authentic self.

She has her own unequivocal style described as simply ‘Chic’ and inspires and empowers professional women to ‘Unleash their own inner Chic’.

Book your session with The Chic Stylist today and let her help you to transform your life.


Press & Praise

Like many women, I felt that my wardrobe needed refining and what better way to start than invest a little time and money in working out which colours really suit me and which don’t. As a busy professional, I haven’t  got the time to go off to lengthy meetings, so Julie’s online consultation was ideal – based on analysis of images of my skin, eyes and colouring. I was able to solve all my colour problems in 1 hour without leaving my house! Armed with my colour chart on my mobile I now feel I can shop with more confidence. Very grateful to you for such a great session Julie!


N.H – Comms and Marketing Manager, One Westminster Charity  

Thank you for an amazing experience yesterday Julie! I’m so thrilled with our communications from beginning to end. The understanding of my needs was absolutely amazing, the outfits that were prepared ahead of our meeting totally wowed me!! I’m blown away at how you could assess suitability of outfits from a form completion and a phone conversation…I stepped out of my comfort zone as shops are always a little daunting and I never know or understand what I would be able to wear myself!! Fabulous experience, and as I look at my clothes purchased, I have 40 combinations of outfits from 15 items – Julie this has been a life changing experience and I’m deeply honoured our paths crossed. Much Love.


Mel Smith – Entrepreneur

Julie, Thank you so much for our Monday session. It was fab! I have to go on stage on Thursday as well now and now find it easy to choose another outfit from the amazing array of outfits you found for me! The bargains you found for me are stunning and I am really happy. You are a truly talented lady…I would recommend anyone that is looking to improve their look or have a special occasion coming up or want to look good, to work with you. Thanks so much again.


Claire – Spa and beauty salon owner

Thank you for joining us at Butterfly Beauty Therapy and treating our VIPs to your awesome style hints and tips. They all left feeling beautiful and confident. I’m sure you’ll see more of them in the future xx


Michelle Denney, Butterfly Beauty Therapy salon owner

I spotted Julie’s super Chic Stylist profile on Instagram, she’s fun, sassy, approachable and confident in what she has to offer. We connected there and I grew to like her approach and her style packages. I love her approach and zest for all things fashion and personal style. She makes it very clear that the style you want to develop is about you, your personality, body shape and what you’re happy to do whilst pushing a few boundaries. Hey, if you want change and to improve your wardrobe.. then do it with style and fun! I’m enjoying putting together items of clothing in a more stylish and feminine way, I’m honestly not very good at this but I really got a boost from my morning with Julie, Thanks Julie you’re a gem of a Chic Stylistique!


Hetty Rackham, Marketing Consultant.

After putting on weight I had become negative about clothes and shopping and was buying things that ‘felt comfortable’. Julie has given me back a love of shopping and clothes, helping me to focus on the clothes that suit my lifestyle and body shape. I have spent years purchasing clothes that never get worn. The investment that I have made with Julie’s time and expertise will enable future purchases to be right for me and to not sit in the wardrobe gathering dust. The home consultation and wardrobe de-tox were a great start to reviewing my bad habits and moving forward with some positive constructive guidance about clothes that would flatter and make me feel great. The shopping day was a fun experience with the time focused on trying on clothes that were tailored to my shape and the gaps in my wardrobe. Julie had researched items that were perfect for me before we met, so the time was very well spent. Julie has truly invigorated me and I am excited to wear all of the wonderful pieces that we have purchased! Thank you Julie

Joanne Osbourne, Director of Scarlett Financial services

We had an amazing time at The Chic Stylist Style Event! So informative and enlightening; we learnt so much about our own personal styles & body shapes as well as what we should be wearing and how to put items together. Julie was bubbly and energetic and made sure the evening was fun and interactive. We highly recommend a session with The Chic Stylist! Thank you Julie.

The Granary Spa, Kent

I recently have had the pleasure to meet Julie, The Chic Stylist . I can only say it was an amazing experience. Julie is so passionate and this comes through in her advice and she has a great talent to share.I am a busy business women but didn’t really feel I understood what suited me .Julie has taught me so much. I now understand what style peronality I am, what colours suit me and what types of clothes suit my body shape the best. We had a session sorting out my wardrobe and it was a wonderful feeling to get rid of clothes that didn’t suit me! I would not hesitate to recommend you to Julie if you want to change your look, feel more confident, or learn what looks good on you!
Thank you Julie you have a great gift for styling.


S.C – Holistic Health and Beauty Business Owner

When I first started the consultations with Julie I was extremely nervous and clearly had issues about my self image. Julie put me at ease, encouraged me to look at my mind set and found solutions which built my confidence.  The prospect of the shopping trip was also quite daunting but again Julie put me at ease, helped me pick some items which I wouldn’t have chosen on my own and I have to say I loved the whole experience. I would highly recommend Julie for a make-over or wardrobe update. Her passion and knowledge shines through.

Sally Marshall, Business Coach